Just a few years ago, standard, and often rigid, sponsorship structures set most sponsors on the same level. But as brands get better at crafting their own narrative, generic platforms with properties are no longer working to create goodwill. Brands need to find a clear positioning for their sponsorship portfolio as well as within each property.
Nicholas ushers in a new phase of growth for the Montreal-based sponsorship marketing company: expansion into Canada's biggest city. Although the Elevent team has been working hard in Toronto for more than two years now, Co-Founder Francis Dumais says that the arrival of Nicholas represents a step the team has been looking forward to taking for months now: establishing a proper office with a talented local team.