Brand partnerships as agents of change

Écrit par Francis Dumais - December 06 2021

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Toronto teams’ fanbases
Toronto teams’ fanbases

Since the last post on Canadian NHL teams’ fanbases, we thought we would share fanbase distribution findings for two ...

Canadian NHL teams’ fanbases
Canadian NHL teams’ fanbases

How local is the fanbase of a Canadian NHL team? Well, that depends on the team. While some have a widespread fanbase...

The time is right for sponsorship lifecycle management
The time is right for sponsorship lifecycle management

A powerful tool Sponsorship, or “brand partnership,” is a tool used by a company to buy, build and leverage an associ...