Brands’ Sponsorship Guide: From managing sponsorship requests to exiting a partnership.

Écrit par Francis Dumais - April 16 2021

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Doing well by doing good; the perfect balance of cause sponsorship
Doing well by doing good; the perfect balance of cause sponsorship

By Mathilde Coutu   Linking companies with causes for promotional and publicity objectives is gaining a lot of moment...

The History of Sponsorship - Part 2
The History of Sponsorship - Part 2

In the first part of our series on the history of sponsorship, we learned that modern sponsorship was born as a form ...

2021 Sponsorship Trends update: Time to get the house in order
2021 Sponsorship Trends update: Time to get the house in order

This past January, Elevent was publishing its thoughts on the year ahead instead of the traditional trends. Six month...