How to measure the performance of a sponsorship

Écrit par Francis Dumais - June 15 2020

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Sponsorship Trends: New Sponsorship Categories - Part 2
Sponsorship Trends: New Sponsorship Categories - Part 2

Sponsorship is a healthy communication medium, and many brands are starting to see the value in it. New sponsorship c...

Sponsorship Trends: New Sponsorship Categories - Part 1
Sponsorship Trends: New Sponsorship Categories - Part 1

Sponsorship is a healthy communication medium, and many brands are starting to see the value in it. New sponsorship c...

Canadian Tire on Sponsorship Tracking and Evaluation (Podcast)
Canadian Tire on Sponsorship Tracking and Evaluation (Podcast)

  “How [brands] used to measure and evaluate their sponsorships (think really big Excel files) and how some innovati...