How to measure the performance of a sponsorship

Écrit par Francis Dumais - June 15 2020

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Gender equity in sports and how sponsorship can help
Gender equity in sports and how sponsorship can help

By Rebecca Shanks, VP, Account Management at the T1 Agency Women’s sports are underfunded. And, though female athlet...

Five Factors Impacting Sponsorship
Five Factors Impacting Sponsorship

By Jim Andrews, Independent Sponsorship Consultant & Thought Leader Sponsorship professionals spend a significan...

Sponsorship strategies aren't magic
Sponsorship strategies aren't magic

By François Royer Mireault, Marketing Strategist & Elevent Board Member Drafting a new sponsorship strategy is h...