Sponsorship strategies aren't magic

Écrit par Francois Royer Mireault - April 15 2020

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Traditional Sports: the quest to attract millennials
Traditional Sports: the quest to attract millennials

By a landslide, sports is the largest sponsorship spending category. It's a safe haven for live content in an increas...

Sponsorship trends in music - Part 2
Sponsorship trends in music - Part 2

  The music industry is going through a time of rapid change, and that can have an impact on how brands approach cor...

Sponsorship trends in music - Part 1
Sponsorship trends in music - Part 1

  Brands have long understood the power of music to create emotional connections. As such, music is second only to sp...