
The presentation centred around the misguided practice of organizations spending "big money" to establish platforms such as magazines, blogs and video channels and then obsessively force-feeding them content, simply because the platforms exist.
Lee described how some businesses are the masters of their own misery, creating content-guzzling monsters that—in a vicious circle—"keep growing and thereby require more and more input." Ironically, efforts to beef up platforms leave in their wake ever-expanding monsters bloated full of token content.
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