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Écrit par Francis Dumais - October 25 2016
H&M had the brilliant idea of leveraging a theme to form a bond with a very specific segment of the population. The program they created gave the company the opportunity to interact with the target audience all year long thanks to a shared passion.
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Écrit par Francis Dumais - October 07 2016
What we like about this partnership: The tie-in between these two brands is so natural. The niche event gives the brand the chance to generate content and to get behind a cause.