The time is right for sponsorship lifecycle management

Écrit par Francis Dumais - October 20 2021

+ + +

Toronto teams’ fanbases
Toronto teams’ fanbases

Since the last post on Canadian NHL teams’ fanbases, we thought we would share fanbase distribution findings for two ...

Canadian NHL teams’ fanbases
Canadian NHL teams’ fanbases

How local is the fanbase of a Canadian NHL team? Well, that depends on the team. While some have a widespread fanbase...

Brand partnerships as agents of change
Brand partnerships as agents of change

Being more than a company How to become an agent of change By Alexandrine Lapointe According to a recent study on cau...