We are passionate about sponsorship, and our tools and services cover the full life cycle of a partnership.

What we do

  • Create effective sponsorship strategies
  • Measure sponsorship performance and ROI (yes, it’s possible)
  • Craft creative activation plans
  • Negotiate partnerships
  • Analyze and optimize partnerships and sponsorship portfolios
  • Undertake custom valuations and measurements
  • Provide online solutions for sponsorship professionals
  • Bill by fixed rate instead of by hour

What we don’t do

  • Sponsorship sales
  • Sponsorship activation production


5605 ave De Gaspé, Suite 702

Montréal QC H2T 2A4

Jay Hébert

Co-founder & Partner

A sponsorship specialist, Jay has more than 15 years of experience in communications and marketing. His many accomplishments include the creation of several prestigious partnerships for clients. He was also Director of Sponsorships at the BMO Financial Group.

Francis Dumais

Co-founder & Partner

With his in-depth experience on both the brand and agency sides, Francis has a knack for seeing the big picture. He has earned a number of industry awards for the innovative work he developed. Francis provides clients with one-of-a-kind tools to maximize their sponsorship strategies.

Client testimonials

“Not a lot of people get sponsorship and fewer are able to demonstrate the return for a brand. Elevent helped us to make more insightful decisions when it comes to the negotiation of our partnerships and demonstrating the real value of our portfolio’s worth, according to our objectives.”

Marie-Pier Bergevin
Team Leader
BMO Financial Group

“Elevent was able to support us to bring clarity to our sponsorship investment, both in terms of crafting an innovative sponsorship platform and measuring our return on investment.”

Anne Belliveau
Senior Director, Marketing and Communications